The wrong calls traffic to the unused short IVR numbers from 0-99999, *0-*99999 range are routed to Unifun IVR platform. Calls to these numbers range are free of charge.

When operator’s subscriber calls on one of the numbers from 0-99999, *0-*99999 range, Unifun IVR platform plays a promo message with advertising of the mobile operator’s services. It can be any core service of operator or any entertainment VAS-product.

Example of an IVR message:
Hello! This call is free of charge. Welcome to the Info Portal! This month best offer from <Operator’s name>: Internet pack with 1 GB for 0.5 USD per month. If you want to activate the service, press 1, if you want to listen to more information about the offer, press 2.

If subscriber wants to activate the service, he selects the required option in the played IVR menu and thus activates service “on the go”.

To maintain the subscriber’s loyalty, the system sends him SMS-notifications with the important features of the activated services.

If in the future, Operator needs to allocate any short IVR number to another service, Operator disconnects the needed number from the Unifun route unilaterally and routes it to another service.